TradeShow Teacher Adds a Director of Strategic Marketing

April 9, 2012 - PRLog -- AVENTURA, FL –April 9, 2012:

TradeShow Teacher, an established and successful company that provides training to help businesses effectively plan and execute their participation at trade shows, is excited to welcome Jennifer Roberts, Director of Strategic Marketing, to their staff. In her new position, Ms. Roberts will strengthen Tradeshow Teacher’s strategic marketing efforts and allow the company to take their client’s messages above and beyond the trade show floor.

Originally from New York City, but now making her home in South Florida, Jennifer is a dynamic marketing professional with over 20 years of experience in marketing, promotions, advertising, affiliate relations and strategic planning.

Since graduating from Jacksonville University with a BA in Communications & Marketing, Jennifer has utilized her knowledge of marketing and promotions to find success in a variety of different industries. She began her career in the music world, promoting bands and concert tours for many internationally known and respected artists. She then moved on to television where she worked in the marketing divisions for such well-known brands as Showtime Networks and Playboy TV.

Following a move to Florida, Jennifer quickly found success in the booming Real Estate industry by creatively targeting previously untapped markets of qualified homebuyers. For the past several years, she has been working in the food and beverage industry, helping build the credibility – and enormous popularity - of a South Florida nightclub hotspot.

Formally schooled in traditional marketing methods and with over two decades of practical experience in the working world, Jennifer has amassed a comprehensive overview of how to best reach a target audience. She understands how a balance of traditional and new media is the key to finding - and communicating with - your target demographic.

“I was aware of Jennifer’s reputation before she came to speak with me about a position at our company,” said Linda Musgrove, President of TradeShow Teacher. “Judging by her experience, creativity and proven track record I have no doubt that she’ll make a big splash and I’m thrilled to have her on our team.”

When she’s not putting her marketing experience to use, you can find Jennifer volunteering at the Humane Society of Broward County. As a passionate animal activist, Jennifer spends one day a week in the adoptions area of the shelter when she works tirelessly to find loving homes for animals in need.

TradeShow Teacher provides full-service, result-driven trade show management that helps businesses make the most of their Trade Shows. This includes helping clients secure qualified leads, conduct effective show selection, increase ROI, enhance and increase publicity/exposure and gain overall exhibit program growth before, during and after the Trade Show experience. The addition of Ms. Roberts in her position of Director of Strategic Marketing will add value to what TradeShow Teacher already offers, enabling the company to offer their clients additional marketing and promotional expertise in addition to the tradeshow experience.

Jennifer Roberts can be reached at jroberts@tsteacher.com or by calling 305-742-0982, ext. 171.

For further information, contact:
Linda Musgrove
305-742-0982, ext. 165
Email us
or visit www.tsteacher.com