Explainer Video is The New Magic

PRLog (Press Release) - Apr. 9, 2012 - Kuala Lumpur, Malaysia - Alex Safavinia, CEO & Creative Director of Kasra Design, believes that viral explainer video is the new buzz in the world of advertising and marketing, for start-up companies, small & medium enterprises and even large organizations. Explaining a company's product or service through short, simplified and entertaining videos works best in capturing target audience's attention and the fact that they might share with their friends and family, coupled with the power of Internet, makes it extremely effective.

Many well-known and huge companies have invested in explainer video production and have seen how these videos helped in increasing the traffic to their site, number of enquiries and sales. Since these videos are neither shared nor spread by the company alone, but recommended by the general public to others, people tend to trust the recommendation more. The effectiveness of explainer videos has resulted in the increasing demand for explainer video production.

Despite being in the market for merely four years, Kasra Design has seen the growth of video marketing throughout the years and has done numerous 2D and 3D animation projects for different companies worldwide. Quality is the most important element in producing an effective explainer video. However, what most people don't understand is that in animation industry, just like the film industry, the higher the budget, the more time and expertise can be spent on the script, character design, storyboard development and animation.

"We are hopeful that the demand for explainer videos is going to increase in the coming years and we are ready to take on new challenges amidst tough competitions" says Aren Sohi, Lead Illustrator of Kasra Design. In order to be ahead in the industry, explainer video production companies must observe the market trends and ever changing demands by fine-tuning their strategies from time to time.


For further media enquiries, please contact:
Sheryl Chung
Kasra Design (http://kasradesign.com)
sheryl@kasradesign.com
+6012-3409451

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