April 9, 2012
-- There is an unbreakable relationship between business and the media industry. Without the aid of media, business would not exist in this world. “In India, media industry is growing rapidly in compare to the other countries in the world due to the high demand in industry, trade and commerce,” said Mr. Soumendu Das, Sr. Vice President and Business Head of Brand Value Media Communications in a seminar focusing on Growth and Development of Media and Entertainment Industry which was organized by the Heritage Academy in Kolkata yesterday. Moreover he said that in India internet and mobile phone users are increasing in a rapid pace. Also in the future, internet and mobile phones will become an important tool for marketing communications for a business. He also said that in compare to China, there had been a rapid growth in this sector and India will soon conquer number one position in this sector in the Asian economy.
“Previously English films were first released in foreign countries and then in India but now the trend is just the opposite. The films are now first released in India and then in other countries,” he said. Moreover the seminar was also addressed by Mr. Probir Roy, Executive Director, Heritage, Prof. Gour Banerjee, Principal of the Heritage Academy and Mr. Pradip Agarwal, CEO, Heritage. More than 100 BBA and BCA students attended the seminar. One of the students in the Academy commented," Facebook in internet has brought the world closer and we are floating on the information bubble with the help of google. Moreover we feel communication impossible without mobile phones." But then the influence of the crazy digital economy again questions us the creditability of information and security of information.
As per the data of internet world statistics(http://www.internetworldstats.com/top20.htm
), in the year 2011, India have 100000000 internet users in compare to the statistics of the year 2000 which was only 50 lakhs. Moreover India ranks third in the world under highest number of internet users. A fathom growth in digitization would definitely change the face of India in the world.
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Anything inspires and displays the youth of India and creates a society desperate to committ themselves for the welfare of the country.