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Gulf for Good is known across the region for its great work, empowering people to challenge themselves in a new way, whilst helping others at the same time by raising money for children’s charities in the region where the challenge is held.
Frank-Uwe Ungerer, Country Manager for DHL Express in the UAE, added: “DHL Express UAE has supported a range of local and international projects over the years because we believe it’s important to give something back to the communities that we’re part of, and especially to those that are less fortunate then ourselves. This challenge has great synergy with DHL’s brand positioning (the theme to our global advertising is ‘Ain’t No Mountain High Enough’), and we are proud to be able to help Gulf for Good with its great work.”
At 5,895m, Mount Kilimanjaro is one of the world’s most challenging mountain hikes, and a perennial favourite with adventurers of all abilities. DHL’s sponsorship of the July trek means that every penny raised by participants will go directly to where it is most needed – in this case, supporting the fantastic work of the Amani Children’s Home in Arusha, Tanzania.
The home, which was set up by local Tanzanians to meet the needs of the rapidly growing population of street children in the Kilimanjaro region of Tanzania, has previously benefited from Gulf for Good treks. This year’s adventure will help fund the opening of a vital drop-in centre for children making the difficult transition from life on the streets.
In addition to covering administration and travel costs, one adventurous DHL employee will also have the opportunity to join the group on this life-changing challenge.
Brian Wilkie, Gulf for Good’s founder and chairman said: “It’s great to be working again with DHL, who sponsored our Egyptian Challenge a few years ago. They’re well known globally as one of the most innovative and community-minded companies around and they believe – as we do – in getting people involved in solving problems, not just throwing money at possible solutions.”
“It’s marvellous that the first Kilimanjaro group in July is already full, so we’ve added a second, departing on July 20,” continued Wilkie. “With the new impetus of DHL’s contacts and drive around the whole Gulf, I’m sure that this group will soon be full too. Our other challenges this year, in China, Romania and Burma – all in aid of disadvantaged kids in those countries – are also filling up nicely, so hopefully this will be the third record-breaking year in a row for Gulf for Good and the children’s charities we support.”
On a local level, DHL Express UAE is committed to supporting the Al Noor Training Centre for Children with Special Needs in Dubai, which assists up to 300 children from across the Emirate by helping to integrate them into society.
The ongoing partnership began during Ramadan 2011, when enthusiastic DHL Express teamed up to decorate five classrooms, to help meet the school’s maintenance needs. More recent initiatives include a fundraising cookie drive, and a new work placement program which will help Al Noor students to integrate into society and develop skills in the work place.
”DHL has a long tradition of volunteering and has a global annual Volunteer Week across all markets every year where approximately 27,000 DHL employees in the Middle East, Africa, Asia Pacific and Eastern Europe, along with their business partners and customers, volunteer their time for a good cause,” continued Ungerer. “We hope projects like these inspire our colleagues to continue their individual voluntary efforts to make a positive impact to our society and environment. The Kilimanjaro challenge is no exception and I look forward to seeing employees from around the region take up the Gulf for Good challenge to make a real difference to these kids’ lives.”
DHL aims to make a difference in the countries that it operates in as part of its global Strategy 2015. The company is delivering a wide-reaching Living Responsibility initiative across the globe, where a focus on three key programs: GoGreen for environmental protection, GoHelp for disaster management and GoTeach for its efforts in community development and education for children and youths.
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