According to an IDC forecast, by 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs or other desktop devices. As smartphones begin to outsell simpler feature phones, and as tablet sales continue to explode, the number of mobile Internet users will grow by a compound annual growth rate of 16.6% by 2015.
Supporting customers and staff through mobile sites is now a basic requirement for all organizations that currently have an online presence. Delivering mobile solutions starts with getting the basics right and setting a strong mobile strategy.
Rapid smartphone adoption is a global phenomenon, with more and more users around the world replacing their feature phones with smartphones. In fact, global smartphone sales grew 53.3% in 2011 and made up 34% of all mobile handsets sold in the year, according to Informa Telecoms research agency.
Engaging consumers on a mobile device has many benefits to both the company and the consumer. These include increased internet channel revenues and maximized usage and repeat visits. Offering consumers access to online features and functionality through their preferred mobile device will create a positive experience and encourage repeat visits.
"Because of this surge in smartphone adoption, it is becoming more and more important for organizations to extend their marketing channel to leverage mobile sites in order to keep pace with worldwide smartphone adoption," said Mr. Scott. “It is vital to ensure that your company’s desktop presence can accommodate and capture mobile users by providing mobile context and key mobile features.”
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CHScottEnterprises is a business strategy, technology consulting and management advisory services company that provides high-quality solutions to start-up, small business, and medium-sized business organizations.