Via.com ties up with Royal Challengers Bangalore

April 7, 2012 - PRLog -- Bangalore, April 07, 2012: Via.com , India’s largest travel company ties up with RCB for the IPL in 2012 . Well it takes “Two to Tango”, where the deadly combination of two massive powers coming together for an action-packed entertainment. The Via-RCB Duo is sure to make you stand on your toes, as it’s going to be one media roar of Cricket with Travel leaving the admirers awestruck. What more can people ask for where there is a soulful combo of “Cricket mixed with Leisure”. Via.com is all set for a branding marathon where the logo of Via will be flaunted by each RCB players on their helmets. The super-stud of RCB Virat Kohli and the powerful Chris Gayle will be the face of Via.com who will form the dangerous pair while delivering a power-packed top order.
On one hand, RCB have stupendous records with their reach in two IPL finals, a Champions League final and finishing runner-up in all three seasons. On the other hand, Via is booming with the fantabulous travel offers which is one of a kind to set the travel arena on fire and invidia. Via.com entered ecommerce with local and product deals last year , and since then has come up with engaging products and offers in the travel space for a wide variety of consumers in the Indian market. This tie up is sure to give up a brand push for Via.com in a big way.

About Royal Challengers: Royal Challengers Bangalore, also called RCB is the Bangalore based franchise of the Indian Premier League (IPL). The team is owned by the Bangalore based United Breweries Group headed by Dr. Vijay Mallya. With Anil Kumble at the helm, the team rose from a bottom two finish in 2008 to end as the runners up in 2009 and semi finalists in 2010, adding another runners up finish in 2011 with Kumble continuing his involvement as Mentor. RCB is also the only team across the world to have qualified for every edition of the Champions League T20 that has been held. Coached by South African stalwart Ray Jennings, the side is led by the steely New Zealand allrounder Daniel Vettori and the exciting young Virat Kohli, the only RCBian to be retained from the initial roster is the team's Vice Captain.

About Via.com:Via is the largest player in the domestic travel market in India. Via today is also the 5th largest travel company in South East Asia with a presence in over 200 south East Asian cities with over a few hundred people working there. The company has played a significant role in bringing world-class travel products at affordable prices, next door to the Indian consumers. Via.com’s travel network is spread across 2000 towns and cities with over 50000 stores. The company has the widest network in India today. The key to the success of Via was that they were able to aggregate all the travel sectors into one umbrella. Via’s DNA has been to get there and help consumers win and the industry prosper.