Today’s announcement of SPMG’s new digital capabilities should come as welcome news to those who have been looking to grow their market-share, or break into one of the most viable markets in the country. Recent statistics show that Baby Boomers comprise 26% of the total U.S population* and as of 2011, 78% of Baby Boomers are online** spending an average of $650 online per month.***
SPMG has built and deployed their Digital Platform from the ground up, featuring 23 cutting-edge locally branded web properties and one national portal site, www.Spot55.com. Each property features hyper relevant content and promotes a community atmosphere which provides the 55+ consumer with news and lifestyle tips that positively enhance their lives.
Since entering the digital space as a platform in January 2012, the audience growth has exploded over 1000%. “The growth trend is directly attributed to the relevance of our content to our audience. The goal is to create an informative user experience that is also fun and engaging. The analytics show that once a user arrives at one of our properties, they fully embrace the site, and come back for more,” said Digital Director, Chris Morgan.
As of April 2012 the platform is receiving 3 million page views monthly and growing. SPMG has an aggressive audience growth strategy in place and fully anticipates the upward trend to continue.
“SPMG’s Digital Platform is a ground breaking initiative that, for the first time ever, is marrying the very best in 55+ targeted print media properties with state-of-the-
For more than three decades, SPMG has been the industry expert in 55+ targeted media. Combining their strategic relationships of top print publishers across the country with the Digital Platform, the future of integrated 55+ focused marketing has arrived. SPMG offers their clients the ability to fully realize a complete, cohesive end-to-end media buying strategy for maximum, targeted exposure, both online and offline.
SPMG, Motivate’s mature market product, specializes in targeting the 55+ age group. Founded in 1977, SPMG’s core strength is in print, digital, mobile, events and multi-platform integration. SPMG is your trusted partner in delivering meaningful messages to the media outlets that seniors trust. For more information, visit www.spmg.com.
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* PEW Internet, 2010
** eMarketer, 2011
*** Forrester Research, 2010