In early 2011, the 120,000-square-
Antonio Romano, a managing partner in the ownership group OrlaCross LLC, is architect of the impressive turnaround.
Romano, a commercial turnaround specialist, explains that his strategy is to look for distressed properties that might have bright futures if put in the right hands. Orlando Crossing certainly fits that description. Anchored by Peter Glenn, Adidas and Samsonite, the shopping center is located in one of the most popular tourist strips in the world.
New tenants signed include:
• Amazon Forest Café
• Vitamin Planet
• Innovation Special Store
• Trade 21 Casual Apparel
• Costa Brazil Tours and Travel
• Carte Blanche Perfumes, Optical and Watches
• DM Electronics
• The Halloween Store and Costume
• Motor Sports of Orlando
• Florida Connection Properties – Real Estate
• Carte Blanche Fine Watches
• Carte Blanche Optical and Fine Sunglasses
In February 2011, Romano brokered a deal to purchase Orlando Crossing before it fell into foreclosure. He got the center out of litigation by negotiating with both the previous owner and the loan holder, TD Bank, to take over the note. Attorney Don Brown, of Smith and Brown, prepared the legal documents and was the closing agent.
After the sale, the makeover began. The 11-acre site was redesigned to move an unsightly retention pond and rearrange parking. The result was space for three new outparcels which have attracted attention from national franchises.
Orlando Crossing is planning a $1.5-million-
"Orlando Crossing is like a beautiful rose bush that just needed tending,'' Romano said. "With care, feeding and a couple of expert changes, this center will blossom and come completely back to life. It can be a true asset to International Drive and a great draw for local shoppers headed to the area malls and retail outlets."
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