Nick Pendrell stated, “The first quarter of the year is always the busiest time of the year for CPAs and accountants and it’s understandable that acquiring new business is probably a fairly low priority for them as they work hard to file all returns before the deadline. After this time, however, their workload eases considerably. As a result, now is definitely the best time for them to start work on promoting their practices, because an investment in time and effort spent now will certainly reap dividends later in the year.”
Internet Marketing Bible for Accountants was written specifically for accountants and CPAs, providing a step-by-step guide for accounting firms to harness the power of the internet and social media to market their practices effectively and at very little cost compared to traditional advertising methods. This comprehensive, but easy-to-read book is written for those with only basic computer skills and so is an ideal choice for any accounting professional who is looking to take the opportunity to use the quieter time of year to increase their client base during the course of 2012.
Regarding the book, the March 2012 issue of Accounting Today magazine stated, “...we recommend Internet Marketing Bible for Accountants, which offers a step-by-step guide to harnessing the enormous potential of the Internet and social media for promoting your business - in clear, plain language even you can understand.”
Nick Pendrell added, “A successful internet marketing campaign requires little in the way of financial investment compared to ‘old media’ such as advertising in local newspapers and in the Yellow Pages. It does, however, require time and dedication for the activities to read a wide audience. By starting to work on internet marketing activities now, at the starts of accountants’
ABOUT THE AUTHOR
Nick Pendrell has been working in the field of marketing covering a wide variety of industries for the past 25 years, originally starting in the entertainment industry. Since 1999, his focus has been mainly on internet marketing where he has launched several successful websites and has consulted for a variety of different companies. Internet Marketing Bible for Accountants is his second book.
Internet Marketing Bible for Accountants:
Informer Books | ISBN: 978-0956144829
Price: $24.99 (UK £19.99) | Pages: 304, Paperback, 6 x 9” (also available on Kindle and all other ebook readers)
Pub. Date: January 3, 2012
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Informer Books is publishing a series of guides for local businesses, empowering them by using social media and internet marketing to grow their businesses at a fraction of the cost of traditional advertising methods.