Balance Interactive CEO Tracy Betts Joins NEW Executive Advisory Board

April 6, 2012 - PRLog -- Tracy Betts, founder and CEO of Balance Interactive, has been named to the executive advisory board of Networking Executive Women (NEW).

NEW is a social networking group for executive women, women looking to re-enter the work world, or women just looking to build friendships with other women. The goal is to provide a monthly forum that celebrates the success of women throughout Northern Virginia and to build professional and personal relationships, all while giving back to the community.

More information about Networking Executive Women is found at http://www.networkingexecutivewomen.com/

Since founding Balance Interactive in 1997 Betts has maintained a results-driven approach for clients and believes that Balance Interactive creates value for our clients by staying focused on business outcomes. She researches and maintains the highest understanding of emerging technologies.

Betts serves on numerous boards in the Northern Virginia area. She has continuously championed economic development initiatives in her local community. Today, she speaks frequently to audiences on the topics of social media, online communications and web strategy.

Located in Springfield, Virginia, Balance Interactive helps organizations better manage their expanding online presence, including websites, email, social media, and mobile. The firm specializes in creating online experiences that nurture customer relationships, strengthen brand loyalty through communities of interest, and use content and conversation to create conversions. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.

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Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:
• Nurture relationships with your customers online
• Strengthen your brand loyalty through communities of interest
• Utilize your content and conversation to create conversions

Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:
• Content Strategy
• Social Media Strategy & Implementation
• Website Strategy
• Design
• Usability testing
• Content Management Systems (Drupal and Ektron)
• AMS Integration
• Measurement and Analytics insight