PRLog - April 6, 2012 - SAN MATEO, Calif. -- HOW POPULAR IS YOUR PRODUCT? HOW EFFECTIVE IS YOUR PROMOTION?
Essential Advertising Math for Every Business: "The Barrows Popularity Factor"
ARE YOUR SALES GOING UP QUICKLY, SLOWLY, OR NOT MUCH AT ALL?
IS YOUR ADVERTISING PRODUCING THE RESULTS YOU WERE HOPING FOR?
Do you have the right media mix? Are you saying the right things? Are you spending too much on advertising or not enough?
Are you spending your advertising in the right places? How can you make your advertising much more effective?
How should you measure the effectiveness of your advertising?
“The best way to start measuring the effectiveness of your advertising is with an easy-to use mathematical formula called ‘The Barrows Popularity Factor’ according to to Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations of San Mateo, California.
The formula he developed lets you quantify the popularity of a product and its promotion, and in doing so, it actually lets you quantify the relationship between your advertising and sales.
“The popularity of a product and its promotion are intertwined”
“Plus, the math in ‘The Barrows Popularity Factor’ will give you more of the information you need to make key marketing decisions with far less risk, he says, “and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk,” according to Barrows.
People can read all about “The Barrows Popularity Factor” and download a booklet called “The Barrows Popularity Factor” for $4.95 at http://www.barrows.com.
“If you are looking for the best way to measure the effectiveness of your advertising, take a look at a booklet called “The Barrows Popularity Factor.”
You can read the whole booklet in about an hour, and the math is so easy-to-use that all of the calculations can be done by one person, in moments, with just a simple calculator.
“The booklet will explain why it works, how it works, and how to use the math to help your company make a lot more money starting right now,” according to Barrows.
“In short, ‘The Barrows Popularity Factor’ is a two-part mathematical marketing tool that will give you much more information about your advertising in a much shorter time frame, and it will give you a much better way to make more informed media and marketing decisions based on hard marketing data as opposed to ‘wait and see’ subjective approaches.”
“The Barrows Popularity Factor” is a major breakthrough in marketing,” according to Barrows.
The math in “The Barrows Popularity Factor” reduces the relationship between advertising and sales to its lowest possible common denominator, and the math is universal and effective,” according to Barrows. You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising.”
“The Barrows Popularity Factor” can help you fine-tune your entire marketing plan, and the booklet is a must read for all kinds of businesses,”
For additional information, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.