Cassell: Invest in your eBrand

PRLog (Press Release) - Apr. 5, 2012 - One of the Caribbean’s youngest internet gurus is launching a new campaign to encourage young people to invest in their personal brand before being caught out in the cold.

Chief Executive of Chupz (www.chupz.com) Warren Cassell Jr, says many people in the Caribbean are still failing to take the initiative to purchase their name dot com, which could cost them hundreds of thousand later on when they try to do so.

‘There are companies and people out there who are in the business of buying up personal names as domain namesand then selling them back to the unsuspecting individual for thousand of dollars when they become famous or have a big following on social media platforms” says Cassell.



He explains that with so many people worldwide sharing the same names, some people are jumping ahead of others and purchasing their domain name ahead of others, which allows them to protect their reputation but also secure a first rating on popular Google search engine.

Cassell says he’s launched chupz dot com (www.chupz.com) which he hopes will become one of the Caribbean’s number one domain registry to provide a one stop service to people in the region get ahead of the game and create their Ebrand before leaving it to late to have the indecisiveness come back and bite them.

According to the young CEO, owning your own domain name is important to being successful as it helps you to embed your brand name in the minds of people worldwide.