Chief Executive of Chupz (www.chupz.com)
‘There are companies and people out there who are in the business of buying up personal names as domain namesand then selling them back to the unsuspecting individual for thousand of dollars when they become famous or have a big following on social media platforms” says Cassell.
He explains that with so many people worldwide sharing the same names, some people are jumping ahead of others and purchasing their domain name ahead of others, which allows them to protect their reputation but also secure a first rating on popular Google search engine.
Cassell says he’s launched chupz dot com (www.chupz.com)
According to the young CEO, owning your own domain name is important to being successful as it helps you to embed your brand name in the minds of people worldwide.