Drift Launches New HD720 Point of View Camera

April 5, 2012 - PRLog -- LONDON, April 5, 2012- Drift, the world’s most innovative action sports technology company is proud to announce the launch of the new Drift HD720, an entry level version of the feature-rich Drift HD.

Drift’s signature features such as the integrated LCD screen, wireless remote control and 300-degree rotating lens continue to be ever present in the HD720. The camera records in high definition video shot in 720p as well as 30 and 25 fps. The HD720 also has the capability to shoot 5MP still photos, and includes Drift’s proprietary mounting system, which utilizes the universal one-forth inch thread allowing usage with all existing Drift mounts.

“We understand and value the investment it takes to purchase a point of view camera,” said Drift co-founder, Robin Parker. “We are excited to expand our line and offer something for everyone from those interested in breaking in to the point of view camera market to professional videographers and extreme action sports enthusiasts.”

Drift’s mission is to ensure that the unique product features found on our cameras and accessories, enhance the user experience by simplifying the process of capturing, editing & sharing key moments of their lives.  Whether you’re jamming down a hill in knee deep powder, riding a track on your mountain bike, surfing your local beach break or engaged in any other action sport, the Drift HD 720 has got you covered.

The Drift HD720 will be available through authorised Drift retailers in select regions. For more information about Drift, please visit www.driftinnovaton.com.

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About Drift:
Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovation, visit www.driftinnovation.com.