WebProvise emphasizes to business owners struggling with their small business SEO that this latest Google update is not mere rumor but confirmed fact. It is an open secret that Google has been contacting website masters to question them about tiered linking and other backlink strategies frowned upon by Google.
A Brief History of Google Panda
To summarize the history of these Google updates, Google Panda refers to Google's February 2011 algorithm tweak which impacted the ranking of 12% of all websites. Since the original Panda update, WebProvise (WebProvise.com)
The most recent Panda update, known as Panda 3.3 or the Venice update, was what's known as a “data refresh,” meaning that the algorithm was simply run again with no major changes. The Panda 3.4 update will likely be another refresh, but Google still expects 1.6% of all search queries to be impacted. Although the 1.6% prediction represents a rather small portion of the web, it will be a very serious event for those 1.6% affected.
How Webmasters Can Protect Their Websites from Panda 3.4
The latest Panda refresh was announced on March 23, 2012. For the moment, it is uncertain what this latest update will include; however, the overall aim of Panda has always been to penalize low-quality or low-value websites by moving them out of the top-ranked positions.
As mentioned above, a major focus of Panda has been shady backlink practices, including tiered linking schemes, link networks, link farms and site scrapers. Comment spamming, fake reviews, fake profiles and purchased links will also fare more and more poorly as Panda evolves.
Unfortunately, too many small business owners have either fallen into shady backlink practices solely out of ignorance, or else have relied upon companies that provide Internet marketing services that, for a variety of reasons, rely upon these bad backlink strategies. In other words, it behooves business owners without much online marketing experience to outsource. It is going to take profoundly knowledgeable Internet marketing strategies to rank well from here on out. It is best to act before they find their website penalized – in some cases nearly irrevocably – by Google's newest Panda.
For more information about above-board backlinking, PPC management and other Internet marketing strategies, visit WebProvise.com.
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It takes as much dedication, knowledge and quality to perform top notch internet marketing services as it does for you to grow a business. Working with the team at WebProvise, Inc., puts your future in the hands of internet marketing company specialists.
To learn more about the company and its array of business services, visit www.WebProvise.com.