By a vote of the group’s member companies, The Conservation Alliance made donations to 19 grassroots conservation organizations as follows:
Organization/
American Whitewater/ Cullohwee, NC/ $34,000
California Wilderness Coalition/ Oakland, CA / $35,000
Carolina Mountain Land Conservancy/
Central Oregon Landwatch/ Bend, OR/ $25,000
Conservation Resource Alliance/ Traverse City, MI/ $35,000
Earthjustice/
Foothills Water Network/ Lotus, CA/ $25,000
Forest Ethics/ San Francisco, CA/ $30,000
Montana Wilderness Association/
New York-New Jersey Trail Conference/ Mahwah, NJ/ $35,000
Niparaja/ La Paz, Mexico/ $30,000
Rivers Without Borders/ Auke Bay, AK/ $30,000
Sierra Club of BC/ Victoria, BC/ $35,000
Trout Unlimited – Alaska/ Juneau, AK/ $35,000
Trust for Public Land/ Montpelier, VT/ $25,000
Vermont Land Trust/ Montpelier, VT/ $35,000
Wild Salmon Center/ Portland, OR/ $35,000
Wyoming Outdoor Council/ Lander, WY/ $30,000
Yellowstone to Yukon Conservation Initiative/ Canmore, Alberta/ $30,000
TOTAL: $600,000
“By contributing $600,000 in a single funding cycle, The Conservation Alliance demonstrates the outdoor industry’s growing commitment to protecting wild places,” said Executive Director John Sterling. “Our member companies recognize that the outdoor industry has a responsibility to help protect the lands and waterways that are so important to their customers.”
This round of grant recipients reflects the geographic distribution of Conservation Alliance members. Conservation Alliance funds will support efforts to: secure new wilderness designations in Washington, California, and Montana; acquire wildlands in North Carolina, New York, and Vermont; protect wild rivers in Canada, Oregon, and California; remove dams in Michigan; and establish vast new protected landscapes in Canada and Baja, Mexico.
Each project was first nominated for funding by a Conservation Alliance member company.
“Our members care deeply about the wildlands in their backyards,” said Sterling. “We’re proud that our funding program gives them the ability to contribute real dollars to protecting those places.”
For a complete overview of each grant see: http://www.conservationalliance.com/
About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed $10.4 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.
For complete information on the Conservation Alliance, see www.conservationalliance.com.



