ASLAVITAL range's formula has been improved with a unique recipe that contains natural clay and organic goji extract. In order to visually reflect this rejuvenation, natural colors have been applied to a new, modern design that underlines the range's special properties and place the products in a much better position for its dedicated target audience. The natural clay extracted from Padurea Craiului Mountains and the eco-certified Goji extract, together with a complex of minerals ideal for sensitive skin, provide perfect balance to that kind of complexion. Therefore, the proposed brand visuals are built around a specially designed icon, which conveys the idea of balance: the Yin and Yang symbol, inspired by Oriental philosophies and beliefs.
The modern appeal of the range, from both formula and packaging point of view, is now also well represented by the new denominator of the range: ASLAVITAL Mineralactiv. Now ASLAVITAL offers cosmetics exclusively created by Farmec and recommended for people with sensitive skin.
"Chromatically, the range combines a natural beige color, representing clay, and the specific red from the Goji fruit. Hints of gold and the elegant fonts used in the packaging design place the products in a quality area ASLAVITAL aims for, because of the range's exceptional benefits" says Simona Straut, Managing Director of Cocoon Group in Bucharest.
Cocoon Group's team members involved in the redesign of the brand ASLAVITAL included: Helena Cerna (Senior Designer), Dana Pandelescu (Project Manager) and Simona Straut (Managing Director). From Farmec SA side, the project was coordinated by Ioana Borza (Marketing Manager) and Claudia Palacian (Marketing Specialist).
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Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding. For more information about CG, please visit their website at www.cg-eu.com.