“We promise a beautiful shopping experience- from browsing to buying. All product photos shot exclusively by us and presented in unique Ultra Slo Mo. Test Match Level Service, ODI Delivery”
Ultra Slo Mo Product Display
In a unique first of its kind, Cricketer Shop has created what they call an Ultra Slo Mo Product Display. http://www.cricketershop.com/
Manudev Bhardwaj adds, “Cricketers are highly quality conscious customers and very particular about the gear. We saw this demand from the serious cricket players. With Ultra Slo Mo view, we can give a virtual feel of the product to our customers.”
Currently, only about half of the products have this display. The rest are presented in good quality all around photos with a large zoom.
Complete Cricket Shop- Only Cricket All Cricket.
Cricketer shop has defined their focus very narrowly. It’s just cricket and even within that it’s only serious cricket. There are no tennis ball cricket sets or cricket video games.
Within the defined focus, the range of cricket gear is pretty much complete. From Cricket Bats to Cricket Shoes, Pads, Gloves and Guards to Cricket Clothing and Kit Bags, the site has everything a cricketer needs.
Most of the top cricket brands are represented. Currently it sells SG, SS, Adidas, Reebok, Kookaburra, Gunn & Moore (GM) and Puma Cricket.http://www.cricketershop.com/
The site is unlike any shopping site one has seen in India or even internationally. Other than the strikingly beautiful visuals, the site scores with a very simple and uncluttered navigation. . “Keep it simple”, the quintessential advice of every cricket coach is the fundamental belief behind the site design, business model and service.
The head of their creative team adds, “Beauty, style and grace are embedded in the cricket technique. It’s a sport where a shot can fetch the maximum and yet be described as ugly. Good technique in cricket is essentially pleasing to the eye. Style in cricket is utilitarian!
The site even showcases ‘The Art of Cricket at Cricketer Shop’ in photo galleries. These are the photos and graphics created in house or gifted by cricket photographers.
All this original content creation has however brought its own set of problems and many of the photos were being copied. The site decided to react with a campaign in its lighthearted, creative and funny style. It’s called “That’s not cricket. Steal a run…not the bat”.
So far in India, the Amazon like model of selling multiple categories had proved popular and successful. Cricketershop.com has instead focused on the premium quality niche.
Innovations like Ultra Slo Mo and the site design will please not just the cricketers, but all those with an eye for design, elegance and artistic beauty. Cricketer shop is positioned as the top quality site for buying cricket equipment online in India.
The e-commerce game in India is getting interesting with creative and innovative fresh ideas.
# # #
Cricketershop.com is a specilaist online cricket shop selling top cricket brands in India.
The site is focused on the premium segment of the market.