Publipage acquires a marketing automation platform

April 4, 2012 - PRLog -- Publipage (http://www.publipage.com), a Quebec based company and leader in online marketing and print medias acquired Alsamarketing (http://www.alsamarketing.com), a marketing automation software vendor.

Founded in 1996, Publipage has built medias strategies adapted to their customers needs and in tune with the various changes in the industry. In the last couple of years, Publipage has been building a strong offering of interactive marketing services called PUBLITECH. With the acquisition of Alsamarketing, Publipage now has a unique marketing automation platform in their portfolio as well as ensuring they possessed an innovative product that could be offered to their customer base.

The whole Alsamarketing team and their marketing automation platform are now part of Publipage. However the Alsamarketing platform will be rebranded and sold under the PUBLITRAC name.

PUBLITRAC is an online marketing software that makes it easy to measure, manage and automate your multichannel marketing campaigns. What PUBLITRAC provides is a way to easily transform your website/marketing campaigns into a well-oiled marketing machine that produces quality leads that convert more easily into sales and revenue for your business.

For more details visit http://www.publitrac.com