Starwood Hotels & Resorts Egypt strengthens tourism opportunities at ITB Berlin 2012

PRLog (Press Release) - Apr. 3, 2012 - This year’s trade show was particularly important for Egypt, showcasing as the official partner and Guest of Honour at the show.  Egypt is the first Arab country to be hosted as a Country Partner since its launch in 1966.  

The Starwood group, which manages ten properties under the “Sheraton” and “Le Meridien” brands in Egypt, participates every year at ITB Berlin.  The five-day event witnessed over 10644 exhibitors from different sectors from over than 187 countries around the world.

“ITB Berlin is an excellent opportunity to meet business partners and to do business,” says Hassan Ahdab, Vice President, Regional Director Africa & Indian Ocean for Starwood Hotels & Resorts.   “Starwood has a strong presence of operations in Cairo, with hotels and resorts in Alexandria, Luxor, Red Sea, Sharm El Sheikh and Dahab. International trade and tourism opportunities for the countries in which we operate are paramount for Starwood and our regular presence and participation at this show and others around the world fully support this strategy.”  

Starwood Global Executives, GM’s & DOSM’s  of Starwood Hotels & Resorts in Egypt were keen to actively cover the whole fair by attending workshops, seminars, and press conferences, networking constructively with the tourism decision-makers, strategists, tour operators, prominent figures and the public figures visiting the event.  

All participants endeavoured to present a positive image, providing support to the Egyptian tourism industry through the promotion of their diverse touristic portfolio.  A culture that goes back thousands of years, combining both modernity and tradition make Egypt as one of the world’s most beautiful travel destinations all year round.

ITB Berlin creates an opportunity to showcase all stakeholders within the travel and tourism industry: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who wish to delight their customers during this occasion.  The event also featured back office technology, hotel software and reservation machines as well as social media, travel portal and mobile travel solutions.

Notes to editor:  The picture shows the Egyptian Minister of Tourism Mounir Fakhri Abdel Nour & Mr. Mohamed Shafik, Managing Director Ashty welcomed by Mr. Hassan Ahdab, Vice President, Regional Director Africa & Indian Ocean & Martina Boetcher, Regional Director Of Sales & Marketing Africa & Indian Ocean & Mr. Tawfik Kamal, General Manager Sheraton Luxor during their visit to the Starwood booth in the Egyptian pavilion.

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Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com