PRLog - April 11, 2012 - NEEDHAM, Mass. -- NEEDHAM, MASS. – March 30, 2012 Cambridge Healthtech Institute’s Insight Pharma Affiliated Reports Collection announces the Pharmaceutical Brand PR: Developing Engaging Campaigns and Measuring ROI Report, published by FirstWord Dossier.
This report goes directly to the experts to determine key factors in what makes PR campaigns buzz and how tightened budgets but greater expectations have changed the way PR work is mandated. The report also examines the role of PR versus advertising and how, through social media, PR has become increasingly sophisticated to position brands across multiple channels and audiences. But mostly compelling, it dissects why—and how—ROI can be measured and how such information can deliver more insight than just numbers.
• Examination of strategies for measuring ROI in PR campaigns
• PR’s evolution in engaging multiple audiences and working for a brand
• Detailed research into what works—and what doesn’t—in PR
• The role of social media in PR and ROI measurement
• Insight into what other benefits ROI offers
• Experts views on the role of PR versus advertising and if the ratio should change
For more information and to purchase this Insight Pharma Report, visit: http://www.InsightPharmaReports.com
About Insight Pharma Reports
Insight Pharma Reports are written by experts in consulting and industry who collaborate with us to provide a series of reports that evaluate the salient issues in pharmaceutical technology, business, and therapy markets. Insight Pharma Reports are used by leading pharmaceutical, biotech, diagnostic, consulting, and financial companies to keep abreast of the latest advances in pharmaceutical R&D, their potential applications and business impacts, and their current and future position in the marketplace. Insight Pharma Reports is a division within Cambridge Healthtech Institute. http://www.InsightPharmaReports.com
Insight Pharma Reports offers our Affiliated Reports Collection which provides a repository of additional scientific and business resources. For more information, visit http://www.insightpharmareports.com/
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Insight Pharma Reports are written by experts in consulting and industry who collaborate with us to provide a series of reports that evaluate the salient issues in pharmaceutical technology, business, and therapy markets.