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Follow on Google News | SAS helps Bintel know telecom customers and improve marketing campaignsThe leading telecommunications company taps SAS® Marketing Automation to speed right offers to right customers at right time
As a customer-centric company, Bintel is committed to cater to every customer requirement – providing a vastly superior customer experience. Graphical campaign management tools speed up the process of planning and executing targeted campaigns that meet the needs of its growing Azur customer base. As customer satisfaction increases, retention and new customer acquisitions will improve marketing return on investment. SAS Analytics will also allow Azur to streamline the campaign process and reduce mailing costs because marketers will know which customers will respond most positively to different offers and campaigns. “We place a strong emphasis on service quality and a customer-focused approach to business,” said Omar Adra, Group COO at Bintel. “We want all of our marketing communications to deliver value. Beyond completing more campaigns, faster, we want to achieve better response rates. SAS Marketing Automation will help us better understand and meet customer needs.” SAS Marketing Automation is part of the SAS Customer Intelligence suite that enables organizations to deepen customer insights, choreograph customer interactions and continuously improve their marketing performance. Customers worldwide using SAS to support customer initiatives include Cabela’s, DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp. End
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