Marmite shortage in NZ - "Marmageddon"

April 1, 2012 - PRLog -- Marmite shortage: “Marmageddon” - the crisis in our land

The popular Marmite spread is unavailable nationwide prompting Christchurch company, Global Culture, to create one of its iconic t-shirt designs acknowledging the national angst.

Taking a headline first seen on the BBC Asia website on 20th March, ‘Marmageddon" grips New Zealand as Marmite supply falls ‘ the design team created this amalgam of the Armageddon movie poster and the well-known Marmite Jar label to represent the national mood.  

“We were seeing headlines about panicking Marmite addicts.” said chief designer Cameron Evans “And that gave us the idea of acknowledging our national loss with typical kiwi humour and a rash of punning headlines.  This was the best of the bunch.”

“The closest we can get to real Marmite now is to wear an image close to our hearts” says Jess Fearnley, retail support manager at Global Culture.  “We had to ask our colleagues to bring half empty jars in from home so we could do the photo shoot.”

The shirts go on sale on Monday April 2nd 2012 in the Global Culture shops and online at www.globalculture.co.nz/marmite  

ENDS

Marmageddon high resolution images download: http://www.globalculture.co.nz/press

Global Culture is an iconic New Zealand clothing brand specialising in quirky t-shirt originals, merino wool garments and jewellery gifts through its shops and online store.  Founded nearly 40 years ago, the brand is best known for t-shirts that are “worn out all over the world” as customers continue wearing favourite shirts with slogans like “You can never be too rich, too cool or own too many t-shirts”.

Global Culture shops are in Auckland, Christchurch Airport, Dunedin, Kaikoura, Nelson and Queenstown.  

Armageddon movie plot summary http://www.imdb.com/title/tt0120591/plotsummary

In November 2011 a marmite truck spilt its load on the M1 motorway in Britain starting a Twitter trend of good, bad and excruciating puns.  
British Marmite does not use the same recipe as New Zealand Marmite.
Media Contacts:
Chris Brocket, Managing Director, Global Culture
chrisb@globalculture.co.nz 03 961 7521

Rebecca Caroe, Creative Agency Secrets
Rebecca@creativeagencysecrets.com 022 647 3993

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Global Culture is an iconic New Zealand t shirt manufacturer. We use kiwi humour to create brands that are "worn out all over the world". Among our most famous shirts was 'You can never be too rich, too cool or own too many t-shirts'.

Based in Christchurch, we retail online and in stores country-wide. Find our Facebook page for more funny shirt designs.