HMH Saddles Up for ATM - Embarks On Strategy of Consolidation and Expansion in High Growth Markets

April 1, 2012 - PRLog -- HMH – Hospitality Management Holdings is on the road to a robust 2012 and will be unveiling an exciting array of projects, products and summer offers during the Arabian Travel Market (ATM) in addition to promoting its existing properties.

Michel Noblet, President & CEO, HMH, said, “We are in the process of finalizing some fantastic new projects that will give us access to fabulous new destinations such as Iraq. We will also be showcasing several upcoming properties that will be a great addition to our collection of hotels and would greatly boost our presence and offering across the Middle East and Africa. These include our most prestigious address The Ajman Palace that is a heritage resort with a modern spirit set on a private beach. Featuring 243 rooms, the luxury 5-star hotel offers one of the largest and most impressive ballrooms in the Northern Emirates as well as state-of-the-art meeting facilities and unique dining and leisure options.”The group has a number of other significant openings coming up in 2012 that will add about 1200 keys to its existing room supply in theregion.

HMH – Hospitality Management Holdings has experienced tremendous growth since its inception in 2003 and has emerged as a key player in the Middle East hospitality sector.Operating 33 hotels in top destinations across the Middle East and Africa under its various brands namely Coral Hotels & Resorts, Corp Executive Hotels, EWA Hotel Apartments and ECOS Hotels, it caters to diverse segments from luxury to budget. At the core of this rapid expansionhas been an ambitious and winning strategy crafted around novel brands and products,extensive operational know-how, highly focused and experienced team, savvy marketing and cutting-edge technology.

Competition is stiffening with new players emerging in the region but HMH does not believe in sitting on the sidelines. Harnessing its unique capabilities, it is now focusing on high-growth markets and products. Michel stressed, “We are in the process of finding new markets and setting new targets. The challenge has always been to continue expansion without losing the core values associated with our brands such as ensuring an alcohol-free, safe and family-friendly environment. Improved hotel performance in destinations such as Dubai and Saudi Arabia has encouraged developers and investors to look at new opportunities that have given us fresh impetus. Our primary objective today is to consolidate our portfolio and secure greater market share byleveraging our positioning and increasing competitiveness.

There is no question that the turmoil in countries such as Yemen, Egypt and Syria has had a dampening effect on business in the region and a massive impact on development but this has not wiped out the optimism of HMH. Michel believes there has been a remarkable rebound for the UAE which is the most fertile ground for any new hotel development. “The most important today is to regain the confidence of travellers by reassuring them of a liberal, democratic and safe Middle East. The momentum is definitely good for Dubai with the return of business and leisure travellers.”

Speaking about new source markets, Michel pointed out: “Inbound tourism to the Middle East is growing consistently. The number of tourists visiting the region is expected to grow by up to 5% this year according to a report issued by UN World Tourism Organization. Aside from emerging markets like Russia, China, Korea, India, Indonesia, Malaysia and Brazil, we are tapping European markets such as UK, Germany, Italy, France, Netherlands, Belgium and Poland. These countries represent undeniable opportunities for our brands as we are seeing a sizeable increase in the number of guests from these markets.”

The industry reports from the region are equally promising. The latest Middle East / Africa hotel development pipeline comprised a total of 495 hotels totaling 131,981 rooms, according to STR Global’s construction pipeline report. Similarly a study by World Travel & Tourism Council states the tourism industry’s direct contribution to the global economy should exceed $2trn in GDP and 100 million jobs this year.

Standing firm on its strong foundation, HMH is ready to build on its success. Michel said, “Looking ahead, our strategy is to capitalize on the opportunities available.  There is a huge potential of growth for our brands. We are aggressively tapping all avenues for generating more revenue - from ‘word of mouth’ to ‘word of mouse’.Strong marketing initiatives, a powerful central reservation system, strategic brand affiliations and launch of innovative loyalty programs are all geared to maximize revenue and profitability for our owners and associates while delivering the best value to our customers and widening our brand appeal.”

Location of HMH Stand at ATM
Booth number is HC3540 at Sheikh Saeed Hall 2in Dubai International Convention and Exhibition Centre

For more information about Coral Hotels & Resorts visit http://www.coral-international.com


Hotels in Progress
1.   The Ajman Palace
2.   Corp Executive Hotel Al Khoory Dubai
3.   Coral International Sports City
4.   Coral Jeddah – KSA
5.   Corp Executive Al Khobar
6.   Coral Plaza - Qurum - Oman
7.   EWA Mahdha Hotel - Oman
8.   Corp Executive Hotel - Amman
9.   Coral Aqaba – Jordan
10.   Coral Concorde - Beirut
11.   Coral Hotel Baghdad
12.   EWA Port Sudan
13.   EWA Nile Tower - Sudan
14.   Coral Niyala - Sudan
15.   Corp Burj Al Noor - Khartoum
16.   Coral Cosmopolitan - Egypt

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