Fashion Photographer Per Zennstrom collaborates with Fashion Designer Michael Sontag for QVEST

April 9, 2012 - PRLog -- This project on the fashion designer Michael Sontag's process,  consisting of both stills and video, is published in QVEST Magazine as well as on Vimeo.

By integrating a QR code (that let's the viewer play the video directly off the page) into the editorial story in the magazine, and thereby layering the different media into each other Per Zennstrom tried to create one seamless experience that tells one story in two different ways...


Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on the model like a sculptor working with steel, glass or stone.

It’s his hands that are doing the work, directly manipulating the raw materials. The shapes are born directly from underneath his hands moving over a body and I imagine that it’s this approach that leads to the fluidity, intimacy and movement of his pieces.

Looking through his past collection Per Zennstrom was struck by the undeniable singularity and focus of his vision. It’s an understated and quietly luxurious woman, always in movement where the colors and textures always are at the forefront.

There are no wild prints or frills - just the fluidity of a luxurious fabric and it’s interaction with a moving body underneath, very much like dance...

https://vimeo.com/38161825



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Per Zennstrom is a contemporary fashion photographer, blogger, on-line publisher, teacher and public speaker, passionate about photography, fashion, pop-culture, new media and the space where all these things come together, mix, match and mate with business...