The new outlet jewelry store features an open, airy environment with client friendly cases, and will cater not only to local clientele but tourists from the U.S. and abroad. The location showcases Bailey’s Design Studio, which allows customers to customize engagement rings to their exact specifications and browse over 20,000 certified diamonds and hundreds of unique settings. In addition to the Design Studio, half of the store is dedicated to Bailey’s Vault, an exclusive collection offering famous name jewelry at 40%-70% off, including luxury designers like Gucci, Bixby, Gregg Ruth, Charles Krypell, Hearts on Fire and Pianegonda. The store also offers a wide selection of luxury Swiss watches from Tag Heuer, Raymond Weil, Swiss Army, Philip Stein and Baume Mercier with savings up to 40% off.
The General Manager of the Potomac Mills location, Duane L’Esteve, is excited to bring the new Bailey Banks & Biddle outlet location to the community of Woodbridge. “The opening of a new Bailey’s outlet store in Woodbridge is something we’re all really proud of. We envisioned a space that was very open, and would put customers at ease while they browse our high quality jewelry. The result is a beautiful store that we think will not only draw the community here but will also appeal to those visiting the D.C. area.”
With premiere retail locations in major metropolitan cities and a robust ecommerce website, Bailey Banks & Biddle has developed an innovative new model as the first jewelry retailer to bridge the gap between online and in-store shopping. The transparency of the brand is evident in the open diamond price lists, competitive pricing, the focus on diamond education and a comfortable environment for customers. The Potomac Mills location opened March 30, 2012.
Bailey Banks & Biddle –Potomac Mills
2700 Potomac Mills Circle #840
Woodbridge, VA 22192
Phone (703) 987-2905
# # #
About Bailey Banks & Biddle
Originally established in Philadelphia in 1832 and re-launched in 2010, Bailey Banks & Biddle is the first jewelry retailer to offer online pricing and in-store service. Bailey Banks and Biddle’s “Bailey’s Design Studio” enables customers to choose a favorite mounting from hundreds of high-quality design samples and the company’s website offers more than 20,000 certified diamonds from around the world at prices below those at traditional jewelry retailers. Bailey’s currently operates nine retail stores located in Plano (near Dallas), Houston and Austin, Texas; King of Prussia (near Philadelphia)