Michigan Buick Dealers Watched as Buick Verano Took Spotlight on the Celebrity Apprentice

March 30, 2012 - PRLog -- DETROIT – Michigan Buick dealers may be excited about the change in image that has taken on the Buick line. There have been changes and shifts in Buick’s image over the course of a couple years; and it seems the final level of quality and class of these premium vehicles has been tailored to fit the style of their customers.
The newest advertizing for the 2012 Buick Verano was presented to an audience of 6.4 million viewers on Celebrity Apprentice as they learned about the special features and other characteristics of the vehicle.
Both teams were called to put on a presentation about Buick and the 2012 Buick Verano. After choosing a project manager and taking a test drive, both teams began to create their projects. The focus on the model became the safety features, specifically the 10 airbags; technology options with Bluetooth and navigation; and the spacious interior. These are all features that Michigan Buick dealers offer to their customers as they know these options add conveniences to all drivers and passengers.
The women’s team created a “Casting Call” to find the best spokesperson to speak for the Buick. Each celebrity added a funny story, comedic act or anecdote about why the Buick would serve them well. The men’s team went with comedy as well with one main speaker, a story about the smooth drive from an expert and then hecklers in the audience that were promptly answered with facts about the vehicle.
Even the big Trump himself had great things to say about the Verano as he said to the Auto Channel, “I have great respect for Buick. I’ve watched their comeback…and people love Buick.”
Michigan Buick dealers may be proud to be able to offer vehicles that are rated first-class by many. The Buick brand may continue to grow and get stronger as the 2012 Buick Verano is seen by more customers and shows like the Celebrity Apprentice definitely help the process.
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