Announcing Focalytic - Focused Business Insights from a World of Conversation

March 30, 2012 - PRLog -- Discovery Research Group, an MVL Group company, announces the official launch of Focalytic, a business solutions organization that turns the world's conversations into focused insights.  With the exponential growth of online content, unstructured text, and big data files, Focalytic has developed strong analytic techniques for turning data into understanding, resulting in business growth and an increased ability to compete with your business competitors or political competition.

Focalytic is a market research and intelligence company that uses social media research, competitive intelligence, text analysis and data visualization methods and techniques to provide conversation based solutions.  It is made up of experienced market researchers, text, political, and research analysts, and web gurus who gather, collect, measure and analyze online, social media, and unstructured text data in all forms with the goal of evaluating conversation and consulting and assisting in answering business and political based questions.

Focalytic's proprietary processes began in some of the largest US Universities, have been applied to the consumer, B2B, and political sectors, and have been under development for over 25 years.  The launch of Focalytic is a benefit to the business community because of its ability to utilize traditional market research techniques and blend them with new content analytic techniques that are now appropriate and available due to the growth of online consumer based conversation.

Focalytic gathers, sifts and analyzes the world’s conversations into real-time insights and understanding which drives business decisions, increases revenue, decreases operational costs, assesses competitors, streamlines business processes, and measures performance.  Focalytic will provide actionable focused insights for the world's conversations.

# # #

Focalytic is a company that focuses on gathering, sifting and analyzing the world’s conversations into insights and understanding which drive business decisions, increase revenue, assess competitors, streamline business process, and measure performance.