The objective of the research is to understand people opinion regarding this kind of shop. This questionnaire was primarily created for the purpose of gaining valuable insight into individuals habits and point of view regarding buying flowers and plants. It was used to determine:
• The habits of UK people who buy flowers (type of products, frequency, budget, occasion, etc.)
• Consumers interest in the opening of a local flower shop / florist (concept, services, etc.)
• People's interest in preserved flowers / dried stabilised flowers
This particular research is of importance to individuals or companies which are in the flowers / plants or DIY industry or will be venturing into this market.
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