Technology Partner: Inurface Media
Market: Digital Signage
Location: United Kingdom
Stena Line, an ABTA member, is an international transport and travel service company and one of the world’s leading ferry operators which operates in three business areas: Scandinavia, the North Sea and the Irish Sea with a network of 18 strategically located ferry routes in Europe. Stena Line has a modern fleet with a total of 35 vessels including fast ferries (Stena HSS), traditional combi-ferries, RoPax ferries for freight and passengers, and pure cargo ships, it’s a stable and profitable group and is committed to providing passengers with the best service and experience possible. During 2009, approximately 15.4 million passengers traveled with Stena Line. 3.3 million cars and 1.6 million freight units were transported during the same period. Inurface media was asked to provide a menu board solution for their two latest Superfast ferries, Superfast VII and Superfast VIII, following a £26 million refurbishment. Stena Line needed a flexible solution which allowed either the remote IT department or onboard customer service team to update the menu boards with the latest information.
Inurface Media installed Advantech ARK-DS303 media players, which were configured with their digital signage software called IUF Media Manager, to allow centralised content deployment from their server. The players powered half height, professional grade wide-screen NEC panels giving the on-board Taste restaurant a unique look. Inurface Media has chosen Advantech players because of their industrial design and high reliability. Stena Line is working with Inurface Media in order to consolidate all their current digital signage projects with one company.
Advantech’s ARK-DS303 media players are configured with IUF Media Manager digital signage software to capture content from their server.
The solution provided by Advantech was very successful. Among the benefits it provided were:
• Together with Inurface media have provided an excellent menu board for customer new “taste” food concept onboard Stena Superfast VII & VIII
• Solution has been specifically designed for customer requirements
• Reliability and added value
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