Started as a pilot project at Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized about pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel.
Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr. Sandeep Singh, Deputy Managing Director, Sales & Marketing, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same.
To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel. Here, we would also like to extend our gratitude to Pathway World School, Noida who have given us a platform to educate their students about this future technology,”
Also commenting on the occasion, Dr. Shalini Advani, Director, Pathway World School said, “Our curriculum at Pathways lays great emphasis on teaching students to think of green solutions to the ills of pollution. We are delighted with Toyota’s imaginative initiative which introduces this new technology. It supports our own hands-on learning approach at Pathways, which teaches students to look for new ways of handling the problems of our world today.”
Overview of TKM:
Company name Toyota Kirloskar Motor Private Limited
Managing Director
Equity participation TMC: 89%, Kirloskar group: 11%
Number of employees
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location
Products
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity Approx. 90,000 units
Overview of TKM 2nd Plant
Location
Products
Start of production
Annual production capacity
# # #
Based on resident knowledge and experiences, Buzz Communications develop a market by market strategy to deliver locally relevant messages to news outlets.
