IACC Emerging Trends Committee Releases Comprehensive Guide to Social Media

March 29, 2012 - PRLog -- The Emerging Trends Committee represents the perspective of the incoming generation on issues that may have an impact on IACC and/or the conference center industry.  As Co-Chair of the Committee, Sarah Vining, newly named IACC Board Associate, and Marketing Manager at The National Conference Center in Leesburg, VA, co-authored the Guide with Co-Chair David Haas, outgoing Board Associate.

According to Vining, the goal of the Guide to Social Media was to help conference centers and other meeting venues “successfully launch a brand’s social media strategy.”  The Guide features a detailed look at 23 social media platforms as well as easy-to-follow Descriptions, Target Markets, Objectives, and Best Practices for each channel. These platforms include currently popular platforms such as Twitter and LinkedIn as well as emerging platforms such as Foodspotting and Pinterest.

Vining noted, “Beyond traditional advertising and public relations efforts, social media is another media outlet marketing teams should be utilizing to reach clients and guests. To win group business, guests and planners both expect conference centers and hotels to be reachable via social media channels.”

The entire IACC Guide to Social Media is available on the IACC website at http://iacconline.org/content/files/IACC_SocialMediaGuide...

Mission Statement:  The International Association of Conference Centres is the thought leader on the meeting experience.  IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities.

Founded in 1981, the International Association of Conference Centres is a not-for-profit organization dedicated to promoting understanding and awareness of the conference center industry and to giving member properties the tools necessary to provide an exceptional meeting experience. Active members meet a set of Quality Standards and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Australia, Canada, Denmark, Sweden, Belgium, France, England, The Netherlands, Germany and Japan. For more information, visit the website at www.iacconline.org.  “There are meetings and then there are IACC meetings.”