Utilizing Online Videos to Grow an IAQ or Environmental, Health & Safety Business

March 29, 2012 - PRLog -- Did you know that an online video is up to 50 times more likely to get a first-page Google ranking than a standard text page, or that 700 YouTube videos are shared on Twitter each minute?  And that Facebook users watch 500 years of YouTube videos each day.

More video is uploaded to YouTube in one month than the three major U.S. networks created in 60 years.   Still not convinced?

“There are over 800 million unique visitors who go to YouTube each month,” reported Paul Cochrane, the President of Cochrane & Associates and the IAQ Video Network.  “If your indoor air quality, environmental or industrial hygiene company hasn’t taken notice you are missing out and savvy competitors likely already have or are in the process of utilizing this rapidly growing marketing tool,” he continued.

Some business professionals may be saying to themselves that producing an online video is out of reach of their budget or they may be thinking we don’t know how to create an online video.

First off, online videos have come down dramatically in price as the services are now more frequently offered and the technology easier than ever to use.  Secondly, to produce an online video no longer requires expensive cameras, costly editing software, expensive voiceover talent or a high degree of technical expertise.

Americans watch more videos a month on YouTube than they conduct searches on Google according to online experts, and this trend is only growing.  It’s time to take advantage of this incredible marketing tool to help grow a business.  Best of all, uploading videos to YouTube is free and makes a company’s offerings available to the world.

Cochrane & Associates, along with the IAQ Video Network has just released a video about the benefits of indoor air quality (IAQ), environmental, health & safety (EH&S) and industrial hygiene (IH) firms utilizing online videos as a marketing tool.  It can be seen at:  http://www.youtube.com/watch?v=2_ZpM3t_kBE



To learn more about developing online videos or how to maximize their online presence contact Cochrane & Associates today by visiting http://www.cochraneassoc.com & http://www.IAQTV.com, emailing info@cochraneassoc.com or calling (602) 510-3179.

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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.