It wasn't until 1997 that the Internet reached 50 million users in the United States. Facebook gained over 100 million users in the U.S. from January 2009 to January 2010, marking a 145 percent growth rate within one year, according to research by digital marketing agency iStrategy Labs. 100 million users in the US alone, that does not including the rest of the world. If you're a business owner that hasn't embraced social media networking as a major component of your success strategy, it's advised that you start. A source for A Vision Network said “The internet has flourished in more ways than anyone really expected, it’s become part of our everyday lives and many people will admit they struggle without the use of the internet, since the launch of Facebook social media sites have been in constant competition with each other with the one trying to out do the other, for business owners the internet is without a doubt the best way to spread their company news as it’s a personal touch from them” Lon Safko, social media expert and co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success, of the site's global reach said “When you've got 300 million people on Facebook, that's a huge business watering hole, The profile is like an index to your company.”
While Facebook has become the most popular social media site, there are plenty of others for your company to explore. LinkedIn, for example, houses 55 million professionals seeking jobs or basic business or networking opportunities. MySpace which allows users to tinker with music and themes is targeted toward youth and teens. All of these sites have one primary thing in common: the profile. Why?
The user profile is generally what distinguishes social networking sites from other social media sites. It helps set the stage for building relationships with people who share the same interests, activities, or personal contacts, as opposed to primarily disseminating or digesting information feeds. This also means social networks enable companies to invite audiences to get to know its brand in a way that traditional forms of marketing or advertising can't. A Source for A Vision Network has said “The outcome of the profile is a big part of a social media site as its all about making that site relatable to you and others, if the profile site was for personal use you would fill it with your interests but for a company the social media profile could enhance how people few their business, Most small businesses are seldom heard off because the word did not reach the public. Facebook is relatable to everyone and with the press of a ‘like’ button your company name can be worldwide”
Here are some methods businesses should use to effectively leverage the burgeoning of these sites as a tool to grow their companies? The following pages will detail what to do – and what not to do – in order to maintain a viable presence in the realm of social networking.
Managing Director from A Vision Network has said “A smart business owner will always know what to do to improve their business and using social media sites is a step in the right direction as you can never go wrong. Myself and other business owners from all over the globe have already jumped to this opportunity with Social Media, and I urge the rest to follow.”
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A Vision Network is an outsource sales and marketing company based in Cardiff. Direct selling and marketing is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers.