Support Real S.L Comments On Social-Media Lessons Can Be Gleaned From Media Innovators

Support Real S.L Comments On Social-Media Lessons Can Be Gleaned From Media Innovators
By: Support Real Admin
 
March 29, 2012 - PRLog -- Journalism has long favoured the quick. Today, however, the proliferation of digital technologies has spurred a different need for speed. Specifically, the Fourth Estate is feeling increased pressure to become immediately ubiquitous on every mobile and social platform that captures our attention.

With this in mind, I ventured off into the media world in search of answers to several key questions: How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue? How do they separate hype from reality? And how much pressure are they feeling from the executive suite to innovate on new platforms, vs. from their audience or simply from within? Not surprisingly, I discovered that a full-speed-ahead, early-adopter ethos pervades the editorial ranks. Conversely, the product-development side and executive suite are taking a more measured approach. They're seemingly able to ignore the noise. Together, this tension seems to spur rapid innovation, not surprisingly I discovered that a full-speed-ahead, early-adopter ethos pervades the editorial ranks. Conversely, the product-development side and executive suite are taking a more measured approach. A source for Support Real S.L has said “In today’s society we see more and more people are starting their own businesses this is because anyone with a good idea and the right motivation can achieve anything they set their minds on, many of today’s most influential people are media innovators”

From my conversations with the press certain themes emerged,
•   The media are focusing on the largest, most established platforms and making sure that they innovate and excel on them. They then develop a playbook that others in the organization can follow. Sometimes they do this at the expense of missing out on the industry's latest infatuation. "Advertisers now want to be part of new things," Mr. Kucharz said. These signals aid their decision making.
•   Another theme was to let the platforms find you; this is what Scripps Networks interactive did when they evaluated the hottest social networks which happened to be Google+ and Pintrest, despite the hype surrounding the networks Scripps decided to pass on Google+ because the company viewed it primarily as a channel for media and industry types, Pinterest, on the other hand, got Scripps' attention immediately when it popped up in the company's top 10 traffic-referrers.
•   There's one final lesson I learned from the media, Blogging: Blogging might seem downright slow and quaint in the age of Twitter. But some media organizations, including Reuters and Mashable, have taken a renewed interest in live-blogging breaking-news events and are seeing an uptick in audience engagement as a result.

Reuters Social Media Editor Anthony Derosa said Scribble Live, a real-time blogging platform, allows editors and reporters to take a "hover-and- dive" approach as news warrants. "Audiences have been glued to the live-blog format," Mr. Derosa told me. Reuters is now using Scribble Live to curate questions from Twitter and redefine how the wire service covers breaking-news events, such as elections. A source for Support Real S.L has said “Google has always been the one to beat and Pintrest might just be able to do that, Pintrest to me is like facebook with a twist as it allows you to meet and chat to other people and share things you like but it’s the way you feel when doing it, Pintrest is fast moving up in the media we can’t wait to see what it has in store for us next”

Those are just a few of the many examples of how the media approach innovation. And it does seem that mixing some logic with a dose of enthusiasm works well and can be replicated by marketers.

http://adage.com/article/steve-rubel/social-media-lessons...

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