March 28, 2012, Boca Raton, Florida: In its effort to meet the growing demand for its products nationally, RAW ESSENTIALS has teamed up with Ulta Beauty to make its products available in all 449 Ulta stores in 43 states.
The benefit of RAW ESSENTIALS skincare is that its active ingredients are never heated above 115° to retain their vitamins, minerals and nutrients giving way to its message that “115° - Keeps Your Skin Alive.”
Raw ingredients are defined as “alive, in its natural condition” and cannot be heated above 115° Fahrenheit, since enzymes can only survive heat up to 115°. The benefit of raw skincare is that it nourishes your skin and keeps your skin alive. The problem with ALL other skincare products is that that they subjected to extreme heat during the manufacturing and emulsification process that destroys all the vitamins, minerals, enzymes and anti-oxidants and also radically alters the chemical structure of the ingredients.
The RAW ESSENTIALS line at Ulta includes: Refreshing Face Wash ($9.99), Radiant Face Scrub ($9.99), All Day Revitalizing Face Moisturizer ($24.99), Night Time Firming & Nourishing Face Moisturizer ($24.99), Moisturizing Face Serum ($29.99), All Day Eye Cream ($29.99), Night Time Age Defying Eye Serum ($29.99) , available at all Ulta Beauty stores from February 21, 2012.
About Carol Alt
After embracing raw food nutrition over a decade ago, Carol Alt, renowned supermodel, actress and best-selling author on raw nutrition and the raw lifestyle, realized that the benefits of raw ingredients to retain vitamins, minerals and nutrients could be harnessed for skin care. “since there was no raw skincare line on the market, i was compelled to create one myself,” says Alt, who founded RAW ESSENTIALS and continues to lead the development of new products.
About Raw Essentials
The Raw Essentials product line currently consists of 20 products; moisturizers, washes, creams, and serums for the face and body. The line is made with raw, active ingredients and is chemical-free. The line appeals to women of all ages, including those who have not previously used natural or organic beauty products.
About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. As of January 28, 2012, we operate 449 stores in 43 states.
Raw Essentials by Carol Alt is available at ULTA Beauty Stores nationwide and online at www.ulta.com
FOR PRESS INQUIRIES, PLEASE CONTACT Raw Essentials:
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Raw Beauty, Inc. was founded in 2008 by supermodel turned best selling author on raw nutrition and beauty, Carol Alt. Carol’s inspiration to create the first raw skincare line was born out of her desire to nourish her skin with the same raw, living ingredients that she used to nourish her body.
Raw foods or ingredients are defined as “alive, in its natural condition” and cannot be heated above 115° Fahrenheit, since enzymes can only survive heat up to 115°.
The benefit of raw skincare is that it nourishes your skin and keeps your skin alive.
The Raw Essentials product line currently consists of 20 products; moisturizers, washes, creams, and serums for the face and body and appeals to women of all ages.
Raw Essentials created a new skincare line with unique raw, never heated above 115° brand positioning.
115° Keeps Your Skin Alive