PRLog - March 28, 2012 - VENICE, Fla. -- Performance Transformation, LLC™ (Venice, FL) announced today that their founder and Managing Partner's book, "The Transformational Entrepreneur"
The Transformational Entrepreneur
"We received the unsolicited notification letter from the Journal last week," responded Mr. Murray. "It was both humbling and exciting at the same time. I've been working on the business side of the life sciences, medical technology and health care sectors since 1988, so I have an enormous appreciation for the diligence of peer-reviewed, academic journals. As a business executive, and not an academic, this is a distinct honor for my book to be recognized for its contribution to the field of business and economic professional literature."
The Journal of Economic Literature is published by the American Economic Association (AEA), a professional organization of economists, academics, and business thought leaders with more than 22,000 members.
"My executive career has spanned some truly remarkable changes in the global business landscape," added Terry. "Historically, there's always been a lag in leadership, strategy and organizational philosophy in response to market shifts in value creation. I entered the biotechnology world during its infancy. This was the beginning of the knowledge-based economy and coincided with the boom in personal computing. Yet the methods, perspectives, and philosophies we were trained for in business school all emerged out of the Industrial Age. We literally had to discover a new approach to business as usual along the way, but it is only today, some 25 years later, that the strategic imperative of human creativity in business is beginning to move into the mainstream."
"The Transformational Entrepreneur"
"The shift in the source of value creation truly began in the 1980s, but information technology bridged the productivity gap for thirty years, masking the need for a change in the approach to leadership, strategy and organizational development. By the turn of the century it was already beginning to hit a point of diminishing returns, right at the time the explosively disruptive power of the internet began to take off. Even old world industries are doing business in ways they never could have anticipated ten years ago," commented Terry.
Mr. Murray went on to say, "Perhaps because I was immersed in the knowledge-based economy for so long I saw the need for a more human-centric approach to business. Research scientists, physicians and engineers, and their creative talents, are the raw material for value creation and competitive advantage in this new era of business. You cannot lead creatives the same way we once managed assembly line workers. Two years after I began writing my book, the IBM Global CEO Survey exemplified the perspective and approach I was writing about at the time, reporting that creativity and the ability to cultivate creativity throughout the workplace was the single most important attribute CEOs are looking for in future leaders."
Terry's book was published two months after IBM released the results of their bi-annual survey in December of 2010.
About the author ~ Terry Murray is an author, speaker, entrepreneur, and professional business advisor/coach with twenty-five years of progressive experience in strategic development, executive leadership, and the deployment of highly profitable business teams. His work with Fortune 1000 and startup companies has directly contributed more than $1 billion in market capitalization growth throughout his career.
He is the founder and Managing Partner of Performance Transformation, LLC™, a professional and strategic development firm focused on igniting breakthrough performance by optimizing and aligning authentic leadership, mindful strategy, and an engaging, creative organizational culture.
The company's evidence-based programs and pragmatic approach employs their proprietary Accretive Coaching Process℠. This innovative, developmental process integrates concepts from published research in the neurosciences, emotional intelligence, performance psychology, quantum physics and Applied Behavioral Economics with Equine Facilitated Experiential Learning.
For more information, please visit http://ignitingcreativityinbusiness.com or http://yourbizstartup.com.
© 2012, Performance Transformation, LLC™.
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Performance Transformation, LLC™ provides custom strategic and professional development solutions delivering creative, adaptive advantage for our clients. Our approach aligns and optimizes leadership, strategy, and organizational culture, igniting breakthrough performance.
The company's custom programs guide clients through an evolutionary process designed to cultivate authentic, transformational leadership, strategically leverage human creativity, and create an inclusive culture that resonates with their associates, customers, and community. Our comprehensive approach integrates the competencies of Emotional Intelligence with the constructs of Applied Behavioral Economics and draws upon peer-reviewed, published research exploring Core Mammalian Emotional Systems, Neurocardiology, Neurophysiology, Kolb’s Adult Learning Style Inventory, Performance Psychology, Human Creativity, and Quantum Physics in the workplace.