The objective of the research is to understand people opinion regarding this kind of holidays. The research presents an insight into the different extreme activities that could offer this kind of holiday’s package. This questionnaire was primarily created for the purpose of gaining valuable insight into individuals point of view regarding such extreme outdoor activities. It was used to determine:
• The most popular extreme sports UK people have ever wanted to do
• Consumers interest in an all inclusive extreme sports holiday package (concept, activities, prices, organisation, etc.)
This particular research is of importance to individuals or companies which are in the holidays, sports or leisure industry or will be venturing into this market.
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