In the 90's Franco's son, Roberto, established links with Japan, which helped penetration of products on Asian markets.
In 2004, the firm strongly pushed on a renewed range of products, in order to be up-to.date and satisfy most recent markets needs.
The induction of Stefania Nardelli, a creative profile with expertise in design dating back several years in the industry ( especially high knitting products), gives birth to Ma'at Ltd. and, with it, two new brands: Ma'at Milano and Iaia Damiani providing the collection with new concepts.
Belts, then, become clothing items in place of accessories. They gain higher significance, matching colors, shapes and styles of knitted apparel and shirts.
Today the brand can be found in the best boutiques in Italy and abroad, synonymous with elegance and refined sobriety. Production is completely based in Italy (with laboratory in Milan) and curated by expert hands, feminine and delicate.
Giving birth to accessories mirroring a person’s philosophy…
Creating a unique style... These are envisions driving Stefania Nardelli Damiani, who forges, in the firm’s small lab, all accessories which, in her creative mind, elevate to real clothing status.
Precious stones, reptile leather and silver-made jewels. Ribbons, flowers and cockades, for new concepts of belts.
With the strong belief that art loving fully translates into any single handmade product and that a valuable link is steadily put between Italian handicraft and the clients who highly evaluate the final goods, all collections’
Crocodile leather, classic finest material, once venerated in ancient Egypt (MA’AT was Goddess of universal justice at the time), today much appreciated and desired symbol, lives a daily transformation, hence it should be dressed every day.
Aged, delave’ leathers, scratched manufacturing “cachemire”
To end with a fact: choosing name MA’AT has a double meaning, first one is linked to the above mentioned egyptian goddess, last, but not least, the firm we have been talking about is half-detained by a woman.
# # #
Events, international events, international shows, international fairs, agent, fashion, organic, various, etc.