“Mark on Everything” was planned on the basis of fictitious USB stamper—Logo Marker. The device is imagined by the idea of “generate logo designed by Logo Maker and export to stamp for marking on everything with possibility.”
On the basis of the idea, SourceTec shared the campaign through different ways like newsletter, social media, blog and etc. They encouraged users freeing imagination and advocated them joining the campaign. Users were informed with creative examples, such as cup, envelope, fruit, mobile devices, wall, house, website, animal, human, moon, sun and etc.
The examples demonstrate creative ideas, such as mark “I’m available” on a cute baby, stamp “Hello Kitty” on a cat, seal the woman with a kiss and mark “Fire in the Hole” on a spacecraft. Although the examples are hardly possible in reality, they made the campaign quite attractive and inspiring, which drew user attention to participate the campaign.
Finally, users were led to the landing page of “Mark on Everything”. After discovering the campaign mystery, users would understand it turns out to be a white lie to celebrate the April Fool’s Day—Logo Marker is unreal, it’s just a pleasant imagination;
Logo Marker is derived from “Mark on Everything” http://www.sothink.com/
Additionally, in order to reward user support, SourceTec also deliver 10% discount for its major products at “Mark on Everything” campaign: Logo Maker, Video Converter Pro, Decompiler Win/Mac and DHTML Menu. Users are welcome to visit the campaign and check the discount products.
Products or service names mentioned herein are the trademarks of their respective owners.
# # #
About SourceTec Software Co., LTD.
Established in July 1997, SourceTec Software Co., LTD. is one of the most reputable and outstanding shareware and freeware providers in the world. It specializes in Flash authoring tools, Multimedia, Video and DVD software with the vision of driving better user experience. SourceTec Software always sticks to creatively building and delivering prominent service for worldwide range of customers. And Sothink.com is one of its subordinate official sites devoting into professional Flash authoring products and services.