Navigating in the vast world of social networking can be confusing. One can even get lost in the multiple pathways leading to the same goal – the best visibility for your business, product and/or executive staff. Just when you think you’re on the right track, a new social network site pops up, so it can help to have a guide. Shaffstall, an inventor, patent holder, published author, and founder of Spider Trainers — a company that parlays the power of search engines to create optimized professional visibility for the executive and entrepreneur — joins hosts Dean Rotbart and David Biondo to examine how brands can and have used Pinterest for selling, promoting, and testing.
A follow-up segment aimed at the aspiring and advancing entrepreneur, also with Cyndie Shaffstall, will be available for download via iTunes and from the Business Unconventional website.
About Cyndie Shaffstall
The author of more than a dozen books, including her most recent title, Small-business Guide to Winning at Web Marketing, Shaffstall is primarily an entrepreneur having launched, operated, and sold a number of small companies, and is currently the lead at Spider Trainers. Shaffstall is the inventor of Sassy Strappings, for which she holds a patent.
About Spider Trainers
Founded in 2009, Spider Trainers (http://www.spidertrainers.com) is a division of C Shaffstall & Son, LLC, and based in Denver, CO. The company touts more than 30 years’ experience on their advisory team specializing in marketing, promotion, press relations, and SEO/SMO techniques.
Pinterest (http://pinterest.com) is a virtual, online pinboard — a place to collect images from around the web and pin them to their own board. Images represent the interests of the board owner and might be ideas for a project, inspirational photos, or in the case of a brand, test designs for a new label or product.
About KNUS Business Unconventional
Business Unconventional (http://www.businessunconventional.com) on 710 KNUS AM is Colorado’s most popular radio business newsmagazine. The program co-hosts, business veterans David Biondo and Dean Rotbart, invite an eclectic group of Colorado-area business owners and entrepreneurs to discuss various topics illustrating how business owners in a wide variety of industries and service groups face and meet many of the same challenges of competing successfully in today's business world. http://www.businessunconventional.com
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Spider Trainers provides online and offline marketing services, which include web development, graphic design, click-thru ad creation, drip and nurturing campaigns, social media, search-engine optimization, press releases, campaign analytics, and more.