Luxury online fashion retailer appoints Hit Search

March 27, 2012 - PRLog -- Liverpool-based,web specialist, Hit Search won a five-way pitch to secure the Search Engine Optimisation (SEO) contract for luxury womenswear e-tailer, Avenue 32.

The objective set by London-based, Avenue 32, which sells international designer brands such as Aquascutum, Giles Deacon, and Temperley, was to turn its new website into a revenue generator through its online shop.

Hit Search, based at Liverpool Innovation Park, will complete an initial six month campaign Avenue 32, which has already received 24,268 hits in the first month. In addition the website has already seen a 37% increase in traffic and a subsequent 39% increase in revenue.

Specialising in online fashion retail with client experience such as luxury ladies sportswear retailer, Sweaty Betty and luxury brand e-tailer Matches Fashion to name but a few, Hit Search was founded in 2007 by Andy Donaldson and Andy Redfern and now boasts a 16 strong team, regularly ranking within the top three SEO firms in the UK.

Andy Donaldson, co-founder of Hit Search, said: “For the pitch, we shared our knowledge in the online fashion arena and provided Avenue 32 with a financial forecast to complement our proposed strategy. We were able to demonstrate successful previous campaigns in this sector and testimonials from clients to back this up.

“Our experience with some of the UK’s leading e-commerce platforms has afforded us the ability to get around any technical challenges that other online marketing agencies may struggle with.”

Violaine Muras, digital commerce manager for Avenue 32 said: “Hit Search was the first choice for Avenue 32 due to its extensive experience and proven track record in the online retail sector, which helped put weight behind the forecasting they presented. We are already seeing some excellent improvements since working with them and have confidence this will continue this year.”

Hit Search, founded in 2007, is a leading online marketing agency in the UK, specialising in search engine marketing – including Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Management, Social Media Marketing and E-Mail marking.

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Hit Search is a leading online marketing agency in the UK, specialising in search engine marketing – including Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Management, Social Media Marketing and E-Mail marking.

Founded in 2007 by Andy Donaldson and Andy Redfern, the sole aim was to deliver specialist search engine marketing campaigns for medium to large businesses across the UK. Since then, Hit Search has seen rapid growth with a strong client base across the major online sectors of retail, finance and travel.

Based in Liverpool, Hit Search bring together more than 50 years’ experience across the team, specialising in and delivering the following:

• Search engine optimisation (SEO)
• Pay per click (PPC)
• Affiliate management
• Email campaigns – Design and broadcast
• Web design and build
• Online consultants
• Bespoke training programs – in house or externally