As crisis and reputation expert, Donald Steel says, "A crisis is a high risk moment for a company or organisation. Research shows that companies which manage a crisis badly lose 15 per cent of their value in the following months. But companies which manage a crisis well gain an average of 5 per cent of value. Investing in crisis training is an investment in the future value of your company. Crisis communications training must be mandatory for PR professionals in a company. Through training you can mitigate the risk of a crisis damaging your organisation's reputation, and have a PR team prepared to take the right steps to protect your company."
With the onslaught of social media, companies are bogged down by insurmountable duties of monitoring the real-time, viral online space. There is constant pressure to navigate an immediate response should a crisis break out. Only a holistic and well-mapped crisis communications plan can ensure the preservation of the corporate brand.
To address these emerging issues, a 2-day workshop on “Crisis Management & Communications”