PRLog - March 26, 2012 - Yes, I said swimming. Truth is, Olympic sports, not just swimming, simply don't get their due attention and the stories behind the athletes are not only amazing but entertaining. Universal Sports which is an NBC Sports affiliate already knew that Olympic Sports coverage was not only a void but an opportunity. Their entire network was already committed to live Olympic sports coverage year round. So when Ed Moses, former Olympic champion and star of the show, approached Universal Sports with a show called "Against The Tide," it just felt right.
Bobby Davidowitz filming Ed Moses for reality show
The birth of the show occurred back in 2010 when Creative Director of Fourth Quarter Entertainment, Bobby Davidowitz, went to visit his old buddy Ed Moses in Hollywood, CA. Being that they were both coming up in the entertainment business, talks of working together were in play for a long time. This time though, Moses seemed to have a winner. Ed, who won gold and silver in the 2000 Sydney Olympics as a breast stroker talked of bringing a voice to so called "swim nation." There are millions of swim fans young and old around the world yet they never seem to get the spotlight. Why?
Davidowitz and Moses began to brainstorm and figured it just hadn't been done right yet. While it was hard to capture the excitement in the water, they knew the key was to capture the stories and the sacrifice out of the water. The initial idea was more of a website and web series to connect swim nation. Davidowitz suggested the name "Stroke Kings" and "Stroke Queens" for the girls side. Moses and Davidowitz then began putting together every aspect of the project from website to business plans and funny enough didn't really focus on getting the show on television. Finally after months of planning they finally realized they just simply needed to start filming and let the chips fall where they may.
After they shot the first episode it became clear that they had something great on their hands. The focus shifted from business to producing a show. The two men traveled everywhere from Orlando to Mexico to Georgia filming episodes with various characters and coming up with creative story lines. Over time the arc of the show evolved into Moses being the star of the show as he made an Olympic comeback as well as showing the contrast between his bachelor lifestyle and training. Once Universal Sports Network came on board with the project, the show name became "Against The Tide" and it was ready for prime time.
"It's an amazing feeling to go from just an idea, and bring it to the point where a network says, 'we're going to air it,'" said Davidowitz. Fourth Quarter also put their stamp on the show in other ways. In addition to Bobby Davidowitz personally receiving a "Camera" credit and Fourth Quarter receiving a "Developed in association with" credit, the company also received a "Music by" acknowledgement. Fourth Quarter's primary focus is as a music publishing entity in Orlando, FL specializing in Hip-Hop, Pop, and R&B music. It couldn't have worked out more perfect considering that Moses is a hip-hop fan to his core and is well known for bringing hip-hop style to swimming. With music production from Fourth Quarter producer J-Mac, a chorus sung by Fourth Quarter artist Limelyte, songwriting by Davidowitz, and the verses written by the Ed and the swimmers, the first swim hip-hop song was created…"Splash on Em." "Splash on Em" being a concept created by Fourth Quarter Music Director, Mike Ramsey, as a new hip-hop lingo that could be used universally, not just in swimming. The video shot by Mojo Marketing and Media has received 30k views to date and was a great promo tool for the show. Check out the video below and be sure to catch the episodes on www.UniversalSports.com.
Credits for "Against The Tide" : http://www.screencast.com/
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Fourth Quarter Entertainment Inc. is a Music Publishing Co. consisting of Creative Director/Songwriter, Bobby Davidowitz, Music Director/Songwriter, Mike Ramsey, Music Producers J-Mac and J-Beatz, and represent Hip-Hop artist, LimeLyte.