£362,500 must be raised by mid-April or the artwork, which is inspired by Vice Admiral Nelson’s flagship Victory and appeared on the Fourth Plinth in Trafalgar Square in May 2009, is in danger of being bought by an overseas private collector and disappearing entirely from public view. So far the public campaign has raised in excess of £150,000.
Ocean’s campaign invites supporters and the public to text SHIP to 70555 to donate £5 towards the campaign. The campaign breaks this week across sites including the Two Towers East, Eat Street at London’s Westfield and Hammersmith Broadway.
Ocean Outdoor CEO Tim Bleakley said: “Shonibare’
“Ocean Saves ship. That feels the right thing for us to do. As a business that has built its reputation on The Art of Outdoor, we are matching each £1 needed to save the ship with £1 in media. Hopefully in the year of the Queen’s Jubilee and the London 2012 Olympics people will get involved and match each £1 for £1.”
The fundraising campaign is being led by the Art Fund, the UK’s leading independent charity helping museums and galleries to buy and show art.
Carolyn Young, Director of Membership and Marketing at the Art Fund commented: “Ocean Outdoor’s involvement in the campaign couldn’t be more timely, we are thrilled with their generous offer to help keep this world-class work of contemporary art on public display. Ocean’s state-of-the-
The Art Fund gave a £50,000 grant to kick start the effort to site Shonibare’s sculpture permanently outside the new wing of the National Maritime Museum in Greenwich which houses the largest collections in the world of both ships’ models and historic material relating to Nelson.
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Digital out of home media specialist Ocean Outdoor operates the most iconic large format digital portfolio in the UK, offering global brands spectacular platforms from which to showcase their campaigns.