PRLog - March 24, 2012 - WINSTON-SALEM, N.C. -- Troy “Turbo” Spring, President of Dealer World, has joined forces with Nick Nanton, Esq., The Celebrity Lawyer and Agent to Celebrity Experts, Brian Pasch, CEO of PCG Digital Marketing and Tracy Myers, C.M.D., car dealership owner, noted small business marketing and branding solutions specialist, best-selling author and speaker to contribute his expertise to the book titled “Unfair Advantage: The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Profits TODAY!”
Troy “Turbo” Spring, President of Dealer World is best known for breaking records and innovations in the direct mail business. His no gift, no gimmick “Hyper” mail hits like OverstockedCarLots.com, iWantANewCar.TV, and HalfPricedCars.com have done just that over and over again. While most direct mail companies hide behind the traffic of gifts, Troy’s passion for providing value led him to develop themes and events that held Dealer World accountable to traffic that consist of only buyers. He has been quoted as saying “No turkeys, no basketballs, no keys, no socket wrench sets, and no Wal-Mart gift cards, my job is to put people on your lot that want to buy cars. If I can not do that, than you do not need me”.
With over 20 years in direct mail and consulting, he has performed over 650 direct mail events, personally ran over 500 of them (himself , no teams) from start to finish and closed over 10,000 car deals personally. Now consulting for dealers and other outside businesses using the same go BIG or go home principles, he has been able to increase profits dramatically at every business he has “touched”. For this reason, along with his energy and focus he was nicknamed “Turbo” by his friends and co-workers. He is now completing his first book “Turbo Charge Your Life” explaining his systems and beliefs on what earned him that nickname. With his extensive direct mail and radio experience he will be speaking on how traditional media is still very much alive in this digital age. He will show you how to maximize your returns with it and how he used his formula to break records at every store he ran or consulted for in the past 20 years.
For more information about Troy Spring or Dealer World, please visit http://www.mydealerworld.com/
Tracy Myers is commonly referred to as The Nations Premier Automotive Solutions Provider. Best-Selling author and legendary speaker Brian Tracy called him “a visionary to be compared to a Walt Disney for a new generation.”
He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Businesses in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.
Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS affiliates across the country, been featured in USA Today and written for Fast Company. His inspirational stories and strategies for success are in demand across the country which has given him the opportunity to share the stage with the likes of with Zig Ziglar, James Malinchak, Brian Tracy, Mike Koenig, Bob Burg and Tom Hopkins...just to name a few. His best-selling books help people become better consumers as well as inspire industry leaders to become “game changers.” He was also featured in the Telly Award winning film “Car Men”.
As the founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.
For more information about Tracy Myers, please visit http://www.TracyMyers.com
Nick Nanton, Esq. is known as “The Celebrity Lawyer and Agent to Celebrity Experts” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida.
For more information about Nick Nanton, please visit http://www.NickNanton.com
Brian Pasch is a 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models, digital marketing, and search engine optimization strategies.
Pasch foresaw the redistribution of traditional print media budgets to Internet advertising and in 2005 created the PCG Digital Marketing (PCG). PCG’s fast growth has been attributed to their innovative Digital Marketing strategies and thought leadership to the automotive industry.
In August 2011, PCG was named by Inc Magazine the 192nd Fast Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey where PCG is based.
In January 2012, Pasch announced the formation of PCG Consulting Inc. to offer vendor neutral consulting advice, leadership, and training to the automotive retail industry. As car dealers seek to leverage the Internet to grow their sales and profits, PCG Consulting will provide the strategy, processes, and on-site training dealers need to thrive.
For more information about Brian Pasch, please visit http://www.pcgdigitalmarketing.com
The forthcoming book “Unfair Advantage: The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Profits TODAY!” will feature Brian Pasch and Tracy Myers along with leading automotive retail experts from around the United States and Canada.
“Unfair Advantage” will feature top advice from some of the most successful automotive retail experts from around the world. The authors will be sharing business strategies and real-life solutions that can help car dealership owners, general managers, sales managers and e-commerce directors in the new and rapidly changing economy.
About Celebrity Press™ - Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing.
Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil and many other experts across diverse fields. Upcoming books are being written by Tom Hopkins and Jack Canfield.
For more information about Celebrity Press, please visit http://www.celebritypresspublishing.com/
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Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. For more information about Celebrity Press, please visit http://www.celebritypresspublishing.com/