The brand has adopted a name which stands for its attributes clearly. The name is composed of two distinct words – ‘GLOBAL’ & ‘LITE’, each of which brings distinct values and meanings to the name. The brand is international and global in more ways than one. For one, its fashion quotient is very international, derived from a close watch of trends across the world and driven by a team of designers hailing from countries known for high fashion tastes. This word connects very well with an important functional as well as brand advantage – Lightweight Footwear which helps people feel Light and Comfortable. Thus, it immediately conveys this clutter breaking benefit to the audience by being in the name itself.
GLOBALITE brand Values
We Play INTERNATIONAL
Brand Globalite is international in more than one ways. Its fashion tastes are global in their tastes, the brand is supported by international partnerships and arrangements, and it is driven by people who hold experiences of working across the world.
We play efficient
Brand Globalite is always working out efficient ways of working; the brand has put in place measures which help it extend world class footwear at affordable prices.
We Play INNOVATIVE
Brand Globalite is driven by a DNA of innovation and creativity. This encompasses striving towards better and newer ways across product R&D, marketing strategies, manufacturing techniques etc. Combining these, the brand is able to create footwear which keeps improving the industry standards.
The web shop received an enormous response as the site observed over 100 orders in a span of 2-3 days. Globalite has been sponsoring various fests across delhi- ncr as an initiative to promote the website http://www.shop.globalite.in/
GLOBALITE, in a very short span of time has established successful channels of sale. It has carved for itself a significant presence in the trade MBO (Multi Brand Outlet) market pan India. We are present in Modern Wholesale (cash and carry) chains; have tied up with e-commerce portals and have started our own e commerce web shop. Globalite flagship retail stores are also in the pipeline. We have witnessed a phenomenal response from the market so far and have managed to create high level of retailer and consumer excitement. The launch line has pulled an almost magnetic response from distributors, dealers and consumers alike.
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GLOBALITE, in a very short span of time has established successful channels of sale. It has carved for itself a significant presence in the trade MBO (Multi Brand Outlet) market pan India.