Social media - the business way

March 23, 2012 - PRLog -- A recent Citibank survey has revealed that 41 per cent of business owners have used social media sites such as Twitter and Facebook for their marketing efforts in the last year.

Of those surveyed, 40 per cent confirmed that they would continue to utilise available social media sites for marketing and brand expansion.

It was found that business owners under the age of 45 were primarily driving the increase in social marketing. The research also showed that 70 per cent of businesses currently use their company website for marketing and 60 per cent plan to increase visits and also expand marketing.

With the number of people making the most of what social media can offer them, it would be no surprise to see these figures rise again in the coming years.

Facebook are more than aware of how they can assist businesses. Applications such as ‘checking in’ have opened businesses to a number of people who simply glance at a friend’s personal page.

With the addition of business pages which can link to an employees or owner’s personal page, businesses can now be at the forefront of social media.

Facebook’s advertising platform offers the function to target your adverts to a demographic of people. This can be based on location, sex, age and even to what is currently being discussed across the world’s most popular social media.

Whilst not catered to every business need, Facebook has certainly had its hand in helping some big brand names expand further.

Twitter has also been creating a buzz in the social media world for businesses. A simple tweet has opened businesses to new consumers and clients worldwide.

Many online users of Twitter have gained new clients, new employment or advertised to prospective clients by simply networking using tweets.

The success of such posts has caused Twitter to launch a separate website highlighting just how powerful today’s social media can be.

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