"My wife ran her first last year," quipped Vaughn, "so it was obvious I was going to get signed up for my first half marathon this year."
Vaughn relates the training for a half marathon to the systematic training in marketing a business. "Any runner knows that you can't wake up one morning and decide to run a half marathon," he explains. "You must establish a systematic plan, one that is routine, challenging, rewarding and one that will get you where you want to be on the day of the big run."
Vaughn further explains the similarities in growing a business. "Most business owners I talk with have no plan for marketing, they consider it a mystery, and yet they still want their business to grow. They want the perfect house without following a blueprint."
The Marketing Twins have helped many business owners in the Fort Worth and Dallas area, as well as clients throughout Texas and beyond. "Some of my most fun conversations have been the consulting we've done virtually. Whether a client is in Oklahoma or Florida, it's a blessing to help these men and women of faith as they grow their businesses,"
As the only Duct Tape Marketing consultant in North Texas, Vaughn is licensed to assist small business owners in developing a systematic marketing plan for their business. Engaging with clients for anywhere from six weeks or 12 months, Vaughn believes Duct Tape Marketing to be the strongest plan for helping business owners realize the results they want.
"When I started training 9 months ago for my own half marathon," Vaughn explains, "I could not help but notice the similarities in training business owners. When I first started, I couldn't run very far and was out of breath. And I stumbled often and even experienced some physical pain that could have set me back. But by following a systematic training plan, here I am on the eve of my half marathon having recently completed training runs of 6, 8 and even 10 miles. I can see the finish line - and that's a result I look forward to enjoying!"
To learn more about Duct Tape Marketing:
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The Marketing Twins are Randy & Donny Vaughn, identical twin brothers and marketing coaches at 1429 Creative, a faith-based creative agency in Fort Worth, Texas.