Group Buying website makes history selling most expensive item - Koenigsegg CCXR

March 22, 2012 - PRLog -- Group buying websites are all the rage at the moment, buoying up local businesses and appealing to the bargain lover in all of us - more so than ever in the recession but one successful Spain-based discount website, http://www.cooldeals.es is today offering what is believed to be the most expensive item ever to be sold on a group buying website.

Their daily deal today is a Koenigsegg CCX/R Limited Edition Hypercar at 895,000€ (£745,182) - that’s a cool 505,000€ (£420,621) off its regular price tag of 1,400,000€ (£1,166,173).  
Car aficionados will know this Swedish-made super car well. It’s what the Bugatti Veyron dreams of being when he grows up. Under the carbon fibre body of the CCX/R is a 4.8-litre twin-turbocharged V8 engine which develops 1,018bhp. This gives the Koenigsegg CCX/R Edition claimed performance figures of 0-100kph in 2.7 seconds with a top speed of 254mph.
So, why has a discount website which has carved out a successful niche for itself catering to the expat community in Spain, suddenly stepped away from its regular business model of daily deals of restaurants, sporting activities, leisure, health & beauty which get snapped up by the 1000s to offering a deal that only the most wealthy can dream of?  

“There is no reason why this deal will not sell” explains Richard Codd, Managing Director of CoolDeals from their flagship location of Marbella on the Costa del Sol, “We haven’t changed our business model at all.  Our niche is offering genuine deals at excellent value to our customers.  The Koenigsegg CCX/R is the deal of the century at a genuine discount of nearly 40% and, with no geographical restrictions to buying this discount deal, we are targeting a worldwide audience of hypercar fans who will recognise this as an amazing opportunity”

Younes Cohen, partner at the supercar dealership Cohen & Cunild in Puerto Banús, Marbella commented “We have chosen to use CoolDeals as part of our marketing mix and feel that this is an excellent platform to promote & market our products, starting with the Koenigsegg CCX/R”

Will the Koenigsegg deal receive the worldwide attention they hope for?  Will it be snapped up by a bargain hunter of the highest level? It remains to be seen.  But one thing is certain; there is as good a chance as any that this car will sell locally. Jet-set Marbella is no stranger to crowd-stopping elite supercars and is also the preferred European destination of many affluent people including the Al-Thani Royal Family of Qatar who famously had their baby blue custom Koenigsegg clamped outside of Harrods in 2010.

To see more information about the Koenigsegg CCX/R, this offer will only be available as the main deal on cooldeals.es on Thursday 22nd March 2012.  If it is still available, it will remain as a “Side Deal” on the website for the following 4-5 days. CoolDeals are also on Facebook and Twitter @CoolDealsES


For further information please contact Richard Codd at Cooldeals, tel (0034) 952 905 000 or email richard@cooldeals.es

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