An MBA in 180 pages, Seeing the Big Picture simplifies the complexities of business success to help employees at all levels find more fulfillment in their work. Cope explains how all businesses are driven by the same five drivers—cash, profit, assets, growth and people—and reveals how all contributors, from the manufacturing floor to the corner office, can balance these drivers to advance their careers and help their companies excel.
For more than 25 years Kevin Cope has promoted the idea that the brightest minds in business see the big picture without losing sight of the detail. In 2002 he founded Acumen Learning, a boutique training company that has introduced their 5 Drivers business model to sixteen of the FORTUNE 50, helping them develop employees that understand how to make their company succeed.
Seeing the Big Picture is Greenleaf’s 19th book to reach bestseller status in rankings that include The Wall Street Journal, New York Times and USA Today bestseller lists.
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Greenleaf Book Group is a publisher and distributor that specializes in the development of independent authors and growth of small presses. Our imprints include Greenleaf Book Group Press, Emerald Book Company, and Live Oak, among others.